Tourism & Digital MarketingMargaíocht Turasóireachta ┐Dhigiteach

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.

You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing.

Work Placement

There is a six-month work placement in Year 3. The course offers students excellent networking opportunities so that they can make potentially career-opening contacts.

Study Abroad Opportunities

You’ll have the opportunity to study abroad as part of the Erasmus course. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study course through English.  

Leaving Certificate Requirements

QQI/FET Requirements

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 5.5 in each component.

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

View Sample Timetable

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.

• Marketing Executive
• Market Research Executive
• Digital Marketing Executive
• Tourism Manager
• Tourism Information Officer
• Tourism Information Centre Manager
• Tourism Consultant
• Call Handler/European Confirmation Consultant
• Cabin Crew
• Travel Consultant/Executive Travel Agent
• Heritage Officer
• Reservations Agent
• Tourism Advisor
• Tour Guide/Director
• Operations Assistant
• Multilingual Customer Care
• Passenger Service Agent
• Historic Site Manager
• English Language Assistant
• Lecturer
• Recruitment Consultant
• Event Organiser
• Sales and Marketing Executive
• PR Officer
• HR Administrator (Hotel Groups)

 Examples of employers

• Aer Lingus
• Airbnb
• Ballsbridge Hotel
• Bookassist
• Booking.com
• Brendan Vacations
• Cartrawler
• Clayton Hotel
• Customerminds
• Enterprise Ireland
• Epsilon Marketing Agency
• Event Wise
• Expedia
• FcM Travel Solutions
• Google
• Guinness Storehouse
• Hays Recruitment
• Heineken
• HireMinds
• Jac Travel
• Kilbeggan Distillery
• Linkedin
• Lyrath Estate
• Maldron Hotels
• Mediacom
• Mews Systems
• Monart Destination Spa
• Net Affinity
• O'Callaghan Hotels
• OCS Group
• OPW
• Press Up Entertainment Group
• Product2Market/Marketstar
• Qualtrics
• RDS & Dublin Horseshow
• Red Hat
• Royal Irish Tours
• Ryanair
• St. Patrick's Cathedral
• Starcom Mediavest Group
• Talbot Hotel Stillorgan
• Terenure College
• The Absolute Company
• The Haddington Hotel
• The Travel Corporation
• Tiernan Travel
• Tourism Ireland
• Travel Department
• Verve - The Live Agency
• Webtrade Ltd
• Westin Hotel

We are currently closed for Advanced Entry Applications. The courses that will be open for advanced entry will be listed on the CAO website in January 2025. For information on how to make an Advanced Entry application, please visit our CAO Hub. 

If this course opens for advanced entry, the following will apply:

To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:

• To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
• For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
• For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.

In my 4 years studying Tourism Marketing, these opportunities proved to be endless;  The opportunity to study in a small environment encouraged me to think on my feet, become a team leader and build on my confidence on both a personal and professional level.  The access to industry, top class lecturers made studying relatable and practical and encouraged participation, The classroom environment allowed for lots of access to lecturers time. In my 3rd year of study, I opted to do a professional placement which allowed me to put my day to day learnings into practice within the corporate world, this placement was a highlight of my degree and solidified my ambition to make a successful career in the Tourism industry. This ambition is still true, where today I am working as Marketing Director for an award winning hotel technology provider; Net Affinity. 

Hollie Mc Hugh - Marketing Director, Net Affinity 

The course that I choose was my first option in the list and I was extremely happy when I noticed that I was admitted. I choose it because it gives to students a complete formation in many modules and because tourism together with the marketing world is my passion. The best thing is the constant interactions with the lectures that help you more and the practices activities that I personally love because they can really prepare you for the future. 

Agostina Pia Di Bari

I really didn’t know what I wanted to study when I finished my leaving cert and decided to place Tourism & Marketing on my CAO as it would give me a broader range of opportunities after I graduated....it has been the best decision I ever made. I have had the privilege of working with big brand names such as Best Western International, Aer Lingus and am currently working with the largest online travel agent in the world, Expedia Group. I could not recommend this course more, especially given the wide range of opportunities available to you once you have completed the course. . I can say it is pretty amazing to work within the travel and tourism industry and this degree has definitely opened the gates to endless opportunities for me.

Sandra Sutton - Area Manager, Expedia 

On graduation you may continue to postgraduate study at TU Dublin.