Advertising and Marketing Communications / Fógraíocht agus Cumarsáid Mhargaíochta

Minimum Number of

Subjects

Higher

6

2/H5

Minimum Grade in

Maths

English OR Irish

O6

O6

Round one points 2019 - 235

Applications from QQI Level 5 and 6 are welcome. Further details at www.tudublin.ie/qqi

Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature

Would you like to devise sales promotion programmes or help to organise major sporting, musical and cultural events?  In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.

In Year 1, you’ll be introduced to advertising, event management, PR, and marketing and digital marketing with social media. You’ll learn the fundamentals of analysing media, and explore the mind of the consumer.

In Year 2, you’ll learn how to build effective relationships with the various players. Your IT and data analysis skills will be further developed and you’ll learn design theory and skills to develop effective promotional material.

In Year 3, you’ll organise an event and fundraise for charity, make radio and TV advertisements, learn graphic design, how to build and optimise a website and link it to social media. You’ll also carry out a practical client-based project. You can also choose to complete a semester abroad with one of our Erasmus partner institutions in Europe.

Your final year culminates in the Advertising Portfolio module. It takes place in a simulated agency setting, AdLab. You’ll work in a team, take a brief from a client organisation, design a fully integrated campaign, and present your solutions to the client and a panel of lecturers and industry practitioners. This module will give you excellent networking opportunities, and you’ll have a portfolio of work to show potential employers. Your year’s work will also be presented at the Advertising Showcase at the end of the academic year. You can also participate in a work placement during January in an agency or on the client side. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers,  Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.

TU Code

TU919

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

4 years

Number of Places

50

Location

Tallaght

Fees

EU Fees

Non-EU Fees

Contact Us

School of Business