TU Dublin Launches Pioneering PR & Sustainability Book in Celebration of 25 Years of PR Master's Excellence
On Friday. Technological University Dublin (TU Dublin) celebrated the 25th anniversary of its MA in Public Relations programme with a special event to launch a new book - Public Relations & the Sustainable Development Goals: Case Studies in Practice.
Dr Kevin Hora
The book, edited by TU Dublin academics Dr Kevin Hora, Dr Cliodhna Pierce, Isaac Antwi-Boasiako, who each contributed a chapter, showcases 12 case studies written by students from the 25th MAPR cohort. Each study demonstrates how PR can be a force for positive change, aligning communications with the United Nations’ Sustainable Development Goals (SDGs).
Professor John Doran
TU Dublin’s School of Media, where the MA in Public Relations resides, is explicit in its mission ‘to link the cultural, technological and societal, to encourage debate, foster lifelong learning, produce imaginative, practical innovations and solutions, and give voice to the matters that impact on society.’
Dr Caroline O Sullivan, Head, School of Media
The book uses individual case studies to bring the SDGs to life; for example, SDG 1 (No Poverty) gives an examination of the Children’s Rights Alliance’s ‘End Child Poverty Week’ campaign, while SDG 5 (Gender Equality) looks at 'WorkEqual' in Ireland, examining women’s participation and decision-making roles in political, economic and public life. The book illustrates how advocates, both state and non-state actors, can leverage these PR paradigms with SDGs to enhance their communication strategies.