TU Dublin Launches Ambitious 'Go Beyond Learning' Campaign Across Leinster
Ireland's second-largest university, TU Dublin, has unveiled an ambitious new brand campaign targeting prospective students in Dublin and the wider Leinster region. The campaign aims to raise the profile of the University six years after it was founded through a merger of Dublin Institute of Technology, Institute of Technology Tallaght, and Institute of Technology Blanchardstown.
Running throughout the academic year, the "Go Beyond Learning" campaign is timed to encourage consideration of TU Dublin for future study, particularly amongst Leaving Certificate students.
The campaign significantly broadens the University's outreach efforts, explains Dr Mark Henry, Chief Communications and Marketing Officer at TU Dublin. "To launch the campaign, we are bringing TU Dublin to Dublin City through an eye-catching wrap of a Green Line Luas tram. The tram passes close by three of our campuses, highlighting how easily accessible it is to study at TU Dublin. Additional advertising at bus shelters and inside Luas trams, Dublin Buses, and DART carriages will ensure strong visibility across all major public transport modes, connecting with prospective students throughout Dublin."
Speaking about the campaign messaging, Dr Henry said, “Go Beyond Learning communicates the higher-quality learning experience at TU Dublin, with out of home executions highlighting the University’s practical learning orientation, the more supportive student experience that we offer, and the convenience of our range of campus locations throughout Dublin city and county.”
In addition to out of home, the campaign will run on TV through Sky and Virgin Media AdSmart and Broadcaster Video on Demand, YouTube, and social media. The campaign is bilingual in English and Irish, with creative development by TBWA Ireland and media strategy by Wavemaker.