3rd Year Visual Merchandising Students Donate their Profits to Liberty Soup Run
Last week, the 3rd year Visual Merchandising & Display students ran a pop-up sustainability shop to sell pre-loved apparel and put into practice, the visual merchandising display strategies they have learned. Any profits made are used to pay for material for their graduation show in May.
In three teams, students researched macro trends, pop-up culture target markets, and primary and secondary research on preloved stores. With their study, they developed a concept, design, and location for the pop-up. The class working together on the chosen theme, “Circus Couture”, organised a photoshoot to help promote the theme and apparel, booked the photography studio, and a photography student took terrific shots in the lead-up to the event's promotion. The pop-up shop ran over three days at the East Quad building at Grangegorman.
The students planned to donate 10% of their profits to Liberty Soup Run, a community volunteer group based in The Liberties, Dublin 8. Operating seven days a week, Liberty Soup Run offers support services to people experiencing homelessness and provides food, clothes, toiletries, and other items received through donations. On the last day of the pop-up, volunteers from Liberty Soup Run came to see the POP-UP event and thank the students, who had collectively decided to donate 100% of their profits to the charity!