TU Dublin Students Shine in Aldi Ireland Market Research Challenge

TU Dublin were delighted to partner with Aldi Ireland on another successful Market Research Project for our third year Business & Management and Business & Law students.  Thanks again to Bernadette Coyne from Coyne Research for sitting in on the final presentations and helping select the top three. 

Congratulations to all three TU Dublin project teams that made it to the presentation day in ALDI HQ and especially the winning team that impressed the judges with a well-researched and well thought through solution on how to attract younger shoppers. The project culminated in an exciting Boardroom Battle yesterday, where the top three teams presented their ideas to ALDI Ireland senior management. Each team delivered fantastic presentations, making it a tough decision to pick a winner. Huge congratulations to the winning team on their well-deserved success! A special thank you to Andrew Barling/Aldi Insights Manager for this ongoing collaboration, support and mentoring our students in their projects.

Overall, the depth of the research, combined with the enthusiasm and professionalism, was truly impressive. Seeing TU Dublin students' dedication gave Aldi Senior Management great confidence that the next generation of business leaders has the skills to thrive.