Head of Discipline - Journalism and Communications

Email: kevin.hora@tudublin.ie

Tel: +353 1 220 5850

 

Profile

Dr Kevin Hora, MRPII is Head of Discipline – Journalism and Communications.

His PhD on the history of propaganda in Ireland was awarded by Trinity College Dublin, while he also holds a Postgraduate Diploma and MA in Public Relations from DIT, and a BA Moderatorship in History and French from Trinity College Dublin.

Formerly, he was Programme Chair of the MA in Public Relations and MA in Public Affairs and Political Communications delivering the core theory and practice modules on both.

His research interests include contemporary and historical political communication and public relations theory and practice, and broadly-based Irish media history.   He has supervised doctoral research to completion and is currently supervising PhD research on the Ghanaian diplomatic service’s use of PR as a form of public diplomacy and, with a Government of Ireland scholar, how Irish female politicians used social media for identity construction.

A peer reviewer for Routledge, Irish Communications Review and Humanities and Social Sciences Communication and Administration (Institute of  Public Administration), his publications include two books and a number of articles:

• Hora, K., (forthcoming, 2023).  Marketing the transatlantic emigrant crossing: the influence of American shipping firms’ commercial propaganda on the Irish market. In: F. Walsh, ed. America in Ireland: Culture and Society 1841-1925. Cambridge: Cambridge University Press.
• Hora, K. & Byrne, M., ((forthcoming, 2023).  The Velvet Ghetto then and now: presenting the socio-historical evolution of women’s experiences in Irish public relations through personal storytelling. In: L. Bridgen & S. Williams, eds. Women’s Work (in PR): An edited collection.  Bingley: Emerald Publishing
• Hora, K., 2019. A critical discourse analysis of Jonathan Swift’s Drapier’s Letters. Public advocacy and nationalism in Ireland, 1724–1725. In: I. Somerville, L. Edwards & O. Ihlen, eds. Public Relations, Society and the Generative Power of History. Abingdon: Routledge.
• Hora, K., 2017. Propaganda and Nation Building. Selling the Irish Free State. Abingdon, Oxon: Routledge.
• Hora, K., 2014. Quick Win Public Relations. Cork: Oak Tree Press.

Select Conferences

• Trinity History Workshop in honour of David Fitzpatrick, Trinity College, Dublin, 2019.
• Colloquy in honour of Jacqui L’Etang, Edinburgh, 2018
• International History of Public Relations Conference, .Bournemouth University, 2013
• Political Studies Association of Ireland conference, 2010

 

Lecturing Profile

Kevin Hora has taught the core theory and practice modules on the MA in Public Relations and MA in Public Affairs and Political Communication. His other modules include:

• Managing Public Affairs (MAPR), 
• Ethics and Political Process (MAPAPC)
• Political Marketing (MAPAPC) 
• the MAPAPC Internship

He has previously taught Marketing (MAPR) and Political Structures (MAPAPC), and supervised MA dissertations.

Kevin has supervised to completion and examined PhD candidates.  He welcomes enquiries from candidates intending to pursue PhDs specifically in the fields of contemporary political communication, public relations theory and practice, and the history of public relations and propaganda, and more broadly based twentieth-century Irish and media histories.