BA Visual Communication student wins D&AD New Blood award
BA Visual Communication final year student has won a pencil at the prestigious D&AD New Blood awards 2024.
Leah Clarke has received a D&AD Pencil for her final year project, "What We Leave Behind," which was created in response to a Google Fonts & The Typographic Circle brief for the 2024 New Blood Awards. Her project is the sole award-winning entry from an Irish university in this category. The specific level of her award will be revealed at the ceremony in London on July 4th.
On her project, Leah writes:
There is a fading prominence of traditional craft knowledge in the Irish population. Additionally, a 2020 survey found that half of native Irish plants are in decline. Losses of indigenous and local knowledge and cultural heritage have been observed to correlate with a decreasing resilience to climate change.
This campaign aims to combat losses of natural and cultural heritage by encouraging people to re-engage with their natural environment through craft. Pulling on the longstanding tradition of crafts serving as repositories of cultural and natural knowledge that foster a sense of interconnectedness with nature, community and past and future generations.
Leah's work, along with all of the other graduating art and design students will be on display during the Graduate Exhibition in the East Quad, City Campus from the 31st May–8th June.