Marketing / Margaíocht

2019 CAO Points - 400

Minimum Number of





Minimum Grade in


English OR Irish



Applications from QQI Level 5 and 6 are welcome. Further details at

Mature applicants (23+) are welcome. Further details at

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this programme, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

*Scholarships: First-year students enrolling on this programme who have obtained 500 points or more in their Leaving Certificate will be awarded a first-year entrance scholarship of €1,000 in recognition of their outstanding performance.

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as

  • Brand Management
  • International Marketing
  • Advertising
  • Market Research
  • Digital Marketing
  • Marketing Promotion
  • Sales Management
  • Services Marketing

Graduates from this programme have gained employment in companies such as

  • Google
  • VW Ireland
  • LinkedIn
  • Indeed
  • Salesforce
  • Core Advertising
  • 3 Ireland, Diageo
  • Mindshare
  • Teeling Whiskey
  • Accenture
  • Communications
  • Marketing
  • Economics
  • Marketing Information Systems
  • Quantitative Methods
  • Social Science Perspectives on Marketing
  • Accounting
  • Introduction to PC Environment
  • Irish Business Environment

Semester One

  • Marketing Management
  • Communications
  • Information Systems
  • Marketing Research
  • Statistics

Semester Two

  • International Marketing
  • Cultural Studies
  • Management & Strategy
  • Economics
  • Managerial Accounting
  • Plus 1 Marketing Option

Semester One

  • International Study Abroad Programme. Study in a Partner University


  • Work Placement

OR the following modules:

  • Organisation and the Individual
  • Perspectives on International Marketing
  • International Political Economy
  • Marketing Option (not taken previously)
  • Company-based research project
  • Strategy Economics

Semester Two

  • Consumer Behaviour
  • Financial Analysis
  • Marketing Analysis
  • Marketing Communications
  • Research Methods
  • Strategic Marketing
  • Marketing
  • Consumer Research
  • Strategic Management
  • Marketing Analysis
  • Finance
  • Research Dissertation
TU Code



Level 8


Bachelor of Science (Hons)


4 years

Number of Places



City Centre: Aungier Street


EU Fees

Non-EU Fees

Contact Us

Roger Sherlock