Course Title: Bachelor of Science (Honours) in Marketing
- Ryan O'Carroll TU Dublin Graduate of BSc Marketing TU922 tells us about his experience at TU Dublin
- Overview TU Dublin College of Business
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.
In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.
You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.
Study Abroad Opportunities
You can take our Study Abroad programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.
Work Placement
You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.
Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.
Leaving Certificate Requirements
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Minimum Number of |
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|---|---|
|
Subjects |
Higher |
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6 |
3 H5's |
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Minimum Grade in |
|
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Maths |
English OR Irish |
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O4/H7 |
O4/H7 |
QQI/FET Requirements
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QQI/FET Award Required |
Additional Requirements |
|---|---|
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Level 5: 1 OF THE FOLLOWING AWARDS:
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5 DISTINCTIONS TO INCLUDE A DISTINCTION IN 1 OF THE FOLLOWING: B20029 / 5N2066 Statistics OR Leaving Certificate Mathematics O4/H7 AND 1 OF THE FOLLOWING: B20001 / 5N1348 Accounting Manual & Computerised |
| Level 6: Full level 6 award in a relevant discipline | |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
View Sample Timetable
There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as:
- Brand Management
- International Marketing
- Advertising
- Market Research
- Digital Marketing
- Marketing Promotion
- Sales Management
- Services Marketing
Graduates from this course have gained employment in companies such as:
- VW Ireland
- Indeed
- Salesforce
- Core Advertising
- 3 Ireland, Diageo
- Mindshare
- Teeling Whiskey
- Accenture
Semester 1
- Accounting and Reporting for Business Entities [Mandatory]
- Communications [Mandatory]
- ECON 9105 (95279) Introductory Micro Economics (TU922/1) [Mandatory]
- Consumer Psychology [Mandatory]
- Marketing Information Systems [Mandatory]
- Irish Business Environment [Mandatory]
- Marketing 1 [Mandatory]
- Quantitative Methods 1 & 2 [Mandatory]
Semester 2
- Accounting and Reporting for Business Entities [Mandatory]
- Communications [Mandatory]
- ECON 9105 (95279) Introductory Micro Economics (TU922/1) [Mandatory]
- Consumer Psychology [Mandatory]
- Marketing Information Systems [Mandatory]
- Irish Business Environment [Mandatory]
- Marketing 1 [Mandatory]
- Quantitative Methods 1 & 2 [Mandatory]
Semester 1
- Principles of Management (1) [Mandatory]
- Information Systems 2 [Mandatory]
- Statistics [Mandatory]
- Digital Marketing Management [Mandatory]
- Marketing Research [Mandatory]
- New Venture Creation [Elective]
- Business to Business Marketing [Elective]
- Sales [Elective]
- Service Marketing 1 [Elective]
- Digital Mkt Metric & Analytics [Elective]
- New Venture Creation [Elective]
- Business to Business Marketing [Elective]
- Sales [Elective]
- Service Marketing 1 [Elective]
- Digital Mkt Metric & Analytics [Elective]
Semester 2
Semester 1
- International Political Economy [Mandatory]
- Strategy Economics [Mandatory]
- Organisation Behaviour & the Individual [Mandatory]
- IMC Campaign [Mandatory]
- Perspectives on International Marketing [Mandatory]
- Business Sustainability [Elective]
- International Semester Abroad [Elective]
- New Venture Creation [Elective]
- Business to Business Marketing [Elective]
- Sales [Elective]
- Service Marketing 1 [Elective]
- Digital Mkt Metric & Analytics [Elective]
Semester 2
We are currently closed for Advanced Entry Applications. The courses that will be open for advanced entry will be listed on the CAO website in January 2025. For information on how to make an Advanced Entry application, please visit our CAO Hub. If this course opens for advanced entry, the following will apply:
To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:
- To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
- For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
- For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.