Marketing / Margaíocht

Minimum Number of

Subjects

Higher

5

 

Minimum Grade in

Maths

English OR Irish

O6

O6

Round one points 2019 - 180

Applications from QQI Level 5 and 6 are welcome. Further details at www.tudublin.ie/qqi

Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature

Do you aim to pursue a career in marketing, whether in a small business, a not-for-profit organisation or a large international firm? This programme will introduce you to consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. It also fosters good communication and teamwork and addresses real issues from the world of marketing. As part of the Events Management module, you’ll organise an event on campus and raise money for a charity of your choice. You may also elect to take a European language (French, German or Spanish), subject to sufficient demand.

If you successfully complete the programme, you may opt to study for an additional year and complete the honours degree in Business Studies (Marketing), with modules including marketing strategy and planning, brand management, enterprise development and corporate strategy and governance.

  • Services marketing
  • marketing research
  • digital marketing
  • advertising
  • promotion
  • event management
  • brand management
  • customer service
  • retail and category management
  • personal selling and starting your own enterprise
TU Code

TU783

Level

Level 7

Award

Bachelor of Business

Duration

3 years

Number of Places

50

Location

Tallaght

Fees

EU Fees

Non-EU Fees

Contact Us

School of Business