Marketing
Students who complete this course and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.
On the CAO application, the student applies for TU932 Bachelor of Business (Honours) (General Entry). Following entry to TU Dublin, the student decides which area of Business they wish to focus on and transfers to one of the following Level 8 courses:
- International Business
- Management
- Marketing
For the 180 places available on Business General Entry, there are 60 places available per course – Management, International Business, Marketing. If you chose the General Entry option, you may not be given your first choice if the course fills all available places.
Leaving Certificate Requirements
|
Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
|
6 |
2 H5's |
|
Minimum Grade in |
|
|
Maths |
English OR Irish |
|
F2/O6/H7 |
O6/H7 |
Mature Applicants
Mature Applications (23+) are welcome. Further details at www.tudubin.ie/mature
Graduate Job Titles:
- Manager
- Sales Manager
- Business Development Executive
- Bank Official
- Consultant
- Administrator
- Account Manager
- Marketing Executive
- Marketing Manager
Graduate Employers:
- Bank of Ireland
- PWC
- KPMG
- AIB
- Citi Bank
- Coca Cola
- Pennys
Semester 1
- Critical Skills Development [Mandatory]
- Financial Accounting for Business Managers 1 [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Business Mathematics 1 [Mandatory]
- Introduction to Marketing Theory [Mandatory]
Semester 2
Semester 1
- Understanding Human Behaviour [Mandatory]
- Economics 2 [Mandatory]
- Developing Database Systems [Mandatory]
- Principles of Law [Mandatory]
- International Marketing Applications [Mandatory]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Consumer Behaviour [Mandatory]
- Global Business [Mandatory]
- Marketing Channel Management [Mandatory]
- Event Management/IMC 1 [Mandatory]
Semester 2
Semester 1
- Corporate Strategy & Governance [Mandatory]
- Corporate Finance [Mandatory]
- Creativity and Innovation [Mandatory]
- Marketing Management [Mandatory]
- Qualitative Research Methods [Mandatory]
- French 7 [Elective]
- German 7 [Elective]
- Management Science [Elective]
- Brand Management [Elective]
- Spanish [Elective]
Semester 2
We are currently closed for Advanced Entry Applications. The courses that will be open for advanced entry will be listed on the CAO website in January 2025. For information on how to make an Advanced Entry application, please visit our CAO Hub.
If this course opens for advanced entry, the following will apply:
To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:
- To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
- For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
- For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
Ciara Long, Graduate
TU932 Business Management, Level 8
“Business Management allowed me to develop a very broad skill set, including the ability to conduct interviews, be interviewed, confidence in public speaking, organisation and planning. The content and span of modules helped me to develop the passion for my subject and left me knowledgeable in a variety of business-related disciplines, e.g. Computer Software, Supply Chain Management, Innovation etc. This was very appealing to employers and secured me an internship straight out of college, which led to a permeant public sector job in one of Ireland’s utility companies. This gave me a year of real-world experience which is invaluable to my teaching now.
The people I met while at TU Dublin are friends for life. There is a real sense of community and belonging on campus. It’s the perfect place for guided education, which will boost your employment opportunities while also allowing for self-discovery. I liked that the lecturers where friendly, approachable and helpful throughout. The course itself was diverse and included an array of modules helpful to life in a business and now, as a teacher
I cannot stress enough the sense of community at TU Dublin. As someone who struggled with the transition from post-primary to higher education TU Dublin was perfect for me. The lecturers where approachable and committed to giving practical education while also supporting you in whatever way you required”.