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Course Title: Bachelor of Arts (Honours) in Digital Marketing
New Course for 2026
Choice of Location Guaranteed, Blanchardstown or Tallaght
This programme is designed for the next generation of changemakers. It combines a strong business foundation with deep expertise in digital marketing, all while keeping you ahead of the curve in:
- Tech Adaptability – Stay sharp in a fast-moving digital world
- AI Literacy – Understand and ethically use emerging tech
- Sustainability Awareness – Make marketing matter for the planet
- Global Perspective – Think big, act globally
We're not just talking about lectures - this is hands-on, real-world learning. You’ll dive into:
- Interactive discussion groups
- Case studies that mirror real industry challenges
- Collaborative group projects
- Live client briefs
- Sessions led by industry experts
- Studio-style practical experience in a digital marketing lab
By the time you graduate, you’ll be ready to hit the ground running - tech-savvy, ethically minded, and equipped to make a real impact.
Study Abroad Opportunities
In Year 3, Semester 2, you’ll have the chance to study at one of several top European universities. Whether you want to learn a new language or study in English, this is your chance to expand your horizons and experience marketing in a global context.
Work Placement
In Year 3, Semester 2, you’ll have the opportunity to step into the industry through a structured work placement.
IT Requirements
While you’ll have access to Mac and PC labs and professional photography gear on campus, we recommend having your own laptop that can run the latest Windows and Adobe software. This gives you the flexibility to work independently and stay creative wherever you are.
Leaving Certificate Requirements
|
Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
|
6 |
2 H5's |
|
Minimum Grade in |
|
|
Maths |
English OR Irish |
|
O6/H7/F2 or higher |
O6/H7 |
QQI/FET Requirements
|
Essential Major Award |
Essential Component Award |
|---|---|
| Any full Level 5 or 6 award | Minimum of 3 distinctions |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).
Recognition of Prior Learning (RPL)
In 1st and 2nd year, students are typically on campus 4 days per week, while in 3rd and 4th year, they are on campus 3 days a week. Students should expect to spend a significant amount of time working independently on research and projects. In addition, the Digital Studio will involve extensive practical labs throughout the programme.
- Digital Marketing Executive
- Social Media Manager
- SEO Specialist
- Pay-Per-Click (PPC) Specialist
- Content Marketing Manager
- Email Marketing Specialist
- Digital Marketing Manager
- AI Marketing Specialist
- E-Commerce Manager
- Data Analytics & Insights Analyst
- UX/UI Specialist
- Influencer Marketing Manager
Semester 1
- Marketing Principles (year-long)*
- Intro to IT Skills *
- Personal & Professional Development *
- Digital Marketing Studio 1 (year-long) *
- Languages * (French/Spanish/German)
- Introduction to Entrepreneurial Practice (year-long)*
- Intro to Advertising *
Semester 2
- Marketing Principles*
- Intro To Business Stats & Data*
- Principles of Management *
- Creative Thinking *
- Digital Marketing Studio 1*
- Universal Design *
- Languages (French/Spanish/German)*
- Marketing Communications Industry *
- Introductory Microeconomics*
- Consumer Behaviour *
- Digital Marketing Studio 2 (Year long)*
- Data Transformation *
- Languages *
- Creativity & Society *
- Digital Channel Management*
- Behavioural Insights into Economic Decision-Making*
- Fundamentals of Financial & Mgmt Accounting *
- Statistics for Marketing *
- Digital Marketing Studio 2 (Year-long)*
- Workplace Skills & Professional Growth*
- Languages (French/Spanish/German)*
- Social Psychology*
- PR & Media Relations*
- Market Research *
- Marketing Regulatory Environment*
- Digital Marketing Studio 3*
- Data Visualisation & Story Telling*
- Brand Management *
- Languages (French/Spanish/German)*
- Ai For Marketing *
- Organisational Behaviour*
- Research Methods*
- Project Planning Toolkit*
- Selling & Sales Management*
- Business Work Placement *
- Erasmus Mobility Study *
- Start Up Lab (GrowthHub)*
- Applied Industry Project *
- Services and Business Marketing*
- Marketing Across cultures*
- Social Media & Global PR*
- Web / App Design & Optimisations*
- Equity, Diversity & Inclusion*
- HRM: An introduction*
- Enterprise Development *
- Operations & Supply Chain Management *
- Languages (French/Spanish/German) *
*Please note that modules listed are indicative - curricular information is subject to change
- Strategic Marketing *
- Strategic Management*
- Advanced Data Analytics for marketing Strategies*
- Creativity And Innovation*
- Business Project (Year-Long)*
- Consultancy Project *(Year-Long)
- Market Dynamics: Assessment & Analysis*
- Consumer Journey Mapping & Service design*
- Languages (French/Spanish/German) *
- Digital Marketing Studio 4 *
- Digital Platforms & Services*
- Marketing Ethics & Society *
- Career Development *
- Sustainable Marketing*
- Data Mining *
- Info for Decision making*
- Languages *
On the CAO Applicants select either TU920/DMB (Blanchardstown) or TU920/DMT (Tallaght). Choice of Location Guaranteed.
Irish/EU Applicants
Applications from all Irish/EU citizens are made through the Central Applications Office (CAO).
Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.
The standard closing date to apply is February 1st. Late applications will close on May 1st. For restricted courses, the closing date is February 1st. Please see important dates on the CAO website. For a detailed guide on how to apply, please visit our CAO Hub.
Applicants can select one of TU920/DMB (Blanchardstown) or TU920/DMT (Tallaght) on their CAO application.
International Students (Non-EU)
Applications from international students are welcome for this programme. If you meet any of the following criteria, applications should be made directly to TU Dublin via the “Apply Now – Non-EU” link on each programme webpage.
- You hold Non-EU Nationality, and you live in a Non-EU country.
- You hold EU Nationality, but you have not lived in an EU country for 3 of the last 5 years AND you have not attended 5 years primary/secondary education in an EU country.
- You require a Student Visa to study in Ireland
Note: Applicants presenting with the Irish Leaving Certificate or a QQI FET award, regardless of nationality, should apply through the CAO.
For full details on How to Apply, Visa & Immigration Information, Accommodation Information and International Fees, please visit our International Hub.
Application Dates for Non-EU Applicants
Applications for undergraduate courses commencing September 2026 are now open and will close in June 2026.
On successful completion of the Level 7 qualification students may continue to TU920, Bachelor of Arts (Honours) in Digital Marketing. The additional fourth year in the Level 8 programme is not simply an extension of time but a deliberate enhancement of academic rigour and professional readiness of the learners who undertake this option. This progression equips graduates with the advanced skills and competencies required to excel in leadership roles, complex problem-solving, and innovative thinking within the digital marketing industry.
Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub. A full list of courses open for Advanced Entry are listed on the CAO website.
To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:
- To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
- For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
- For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
The Digital Marketing course at TU Dublin gave me the perfect foundation to build a rewarding career in marketing. The blend of practical skills and industry insights helped me secure a role with Bord Bia shortly after graduating, and I now work as a Marketing Manager. The lecturers were supportive and forward-thinking, and the course content reflected the real challenges and opportunities in the industry. I would highly recommend this programme to anyone who wants to make a strong impact in digital marketing - and make some great memories along the way!Mallaidh McGoona (Class of 2023)
I thoroughly enjoyed my time at TU Dublin. The course provided a great balance of theory and hands-on learning through clients and placements. This really helped me prepare for the real working world. I particularly valued the creative freedom we were given, as it allowed me to explore different areas of marketing and discover where my strengths truly lie. I am now able to apply those learnings directly in my marketing role, which has been a huge benefit in my career.Becky Smith (Class of 2024)
I highly recommend studying Digital Marketing at TU Dublin. The small class sizes made it easy to connect with lecturers and get real support throughout the course. One of the highlights for me was the hands-on experience working directly with real clients, which gave me practical skills I could apply straight away. The course gave me a strong foundation across all areas of marketing, and that experience helped me land an amazing marketing job todayKatie Gravestock (Class of 2024)
On successful completion of the Level 8 BA in Digital Marketing, learners can progress to various masters’ degree in marketing/digital marketing/other areas or a PhD in a related area.