Course Title: Bachelor of Arts in Digital Marketing
Course Description
Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs.
Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence.
Subjects include Digital Media for Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.
Work Placement
There’s an optional 15-week work placement in Year 3, Semester 1.
IT Requirements
Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)
Please search for the TU Dublin offer on the HEA website www.heanet.ie/store
Leaving Certificate Requirements
|
Minimum Number of |
|
|---|---|
|
Subjects |
Higher |
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5 |
N/A |
|
Minimum Grade in |
|
|
Maths |
English OR Irish |
|
O6/H7/F2 or higher |
O6/H7 |
QQI/FET Requirements
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QQI/FET Award Required |
Additional Requirements |
|---|---|
| Any full Level 5 or 6 award | None |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
View Sample Timetable
- Social Media and PR Executives
- Marketing Assistants
- Event Administrators
- Assistant Brand Managers
- eCommerce Executives
- Digital Marketer
Semester 1
- Skills for Success in Higher Education [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Fundamentals of Marketing 1 [Mandatory]
- Modern Management [Mandatory]
- Digital Media for Marketing [Mandatory]
Semester 2
Semester 1
- Statistics for Marketing Purposes [Mandatory]
- Web Authoring [Mandatory]
- Law & the Regulatory Environment [Mandatory]
- Advertising & Communications [Mandatory]
- Digital Technologies [Mandatory]
Semester 2
Semester 1
- Placement [Mandatory]
- Multichannel Services Marketing Management [Mandatory]
- Brand Management [Mandatory]
- Global Business Environment [Elective]
- Creativity, Innovation & Entrepreneurship [Elective]
- Professional Project [Elective]
- Organisational Behaviour [Elective]
- Selling and Sales Management [Elective]
Semester 2
Please note, there is no advanced entry to this course.
On successful completion you’ll be eligible to progress on to the final year of the Bachelor of Arts (Honours) in Digital Marketing.