Course Title: Bachelor of Arts (Honours) in Digital Marketing Technologies
Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.
This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.
You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.
Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.
Study Abroad Opportunities
In Year 3, Semester 2, you have the option to spend a semester at a European University under the Erasmus programme.
Work Placement
In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures.
In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.
Leaving Certificate Requirements
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Minimum Number of |
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|---|---|
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Subjects |
Higher |
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6 |
2 H5's |
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Minimum Grade in |
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Maths |
English OR Irish |
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F2/O6/H7 |
O6/H7 |
QQI/FET Requirements
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QQI/FET Award Required |
Additional Requirements |
|---|---|
| Any full Level 5 or 6 award | A distinction in 3 modules is required |
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi
Mature Applicants
Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature
English Language Requirements
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).
Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.
View Sample Timetable
- Digital Marketer
- Social Media Manager
- Content Creators
- Marketing Specialists
- Data Analytics
Semester 1
- Understanding Human Behaviour [Mandatory]
- Critical Skills Development [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Introduction to Marketing Theory [Mandatory]
- Introduction to Advertising [Elective]
- Culture and Identity [Elective]
- French 1 [Elective]
- German 1 [Elective]
- Introduction to Media Analysis [Elective]
- Spanish 1 [Elective]
Semester 2
Semester 1
- Graphic Design [Mandatory]
- Behavioural Economics [Mandatory]
- Developing Database Systems [Mandatory]
- Marketing Law [Mandatory]
- International Marketing Applications [Mandatory]
- French 3 [Elective]
- German 3 [Elective]
- Media Options [Elective]
- Human Resource Management [Elective]
- Spanish [Elective]
- French 3 [Elective]
- German 3 [Elective]
- Media Options [Elective]
- Human Resource Management [Elective]
- Spanish [Elective]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Consumer Behaviour [Mandatory]
- Data Analytics and Visualisation [Mandatory]
- Marketing Channel Management [Mandatory]
- Project Management [Mandatory]
Semester 2
Semester 1
- Digital Content Design and Development [Mandatory]
- Advanced Data Analysis and Modelling [Mandatory]
- Creativity and Innovation [Mandatory]
- Marketing Management [Mandatory]
- E-Commerce & Strategic Marketing Technologies [Mandatory]
- Communications Planning & Strategy [Elective]
- Corporate Strategy & Governance [Elective]
- Global Business [Elective]
- French 7 [Elective]
- German 7 [Elective]
- Spanish 7 [Elective]
Semester 2
Advanced Entry was not offered to this course in 2024. We are currently closed for Advanced Entry Applications. The courses that will be open for advanced entry will be listed on the CAO website in January 2025. For information on how to make an Advanced Entry application, please visit our CAO Hub.
On graduation you may continue to postgraduate study at TU Dublin.