Marketing
Students who complete this course and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.
- All course streams have the opportunity for a semester of Erasmus Placement with a partner university in a range of European countries
- Select here to view Marketing
On the CAO application, the student applies for TU787 Bachelor of Business (General Entry). Following entry to TU Dublin, the student decides which area of Business they wish to focus on and transfers to one of the following Level 7 courses:
- International Business
- Management
- Marketing
For the 180 places available on Business General Entry, there are 60 places available per course – Management, International Business, Marketing. If you chose the General Entry option, you may not be given your first choice if the course fills all available places.
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Leaving Certificate Minimum Number of |
|
|---|---|
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Subjects |
Higher |
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5 |
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Minimum Grade in |
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Maths |
English OR Irish |
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F2/O6/H7 |
O6/H7 |
(23+) are welcome. Further details at www.tudubin.ie/mature
- Graduate Job Titles:
Manager
Sales Manager
Business Development Executive
Bank Official
Consultant
Administrator
Account Manager
Marketing Executive
Marketing Manager
- Graduate Employers:
Bank of Ireland
PWC
KPMG
AIB
Google
Facebook
LinkedIn
Citi Bank
Coca Cola
Pennys
Semester 1
- Critical Skills Development [Mandatory]
- Financial Accounting for Business Managers 1 [Mandatory]
- Introduction to Information Technologies, Applications and Social Media [Mandatory]
- Business Mathematics 1 [Mandatory]
- Introduction to Marketing Theory [Mandatory]
Semester 2
Semester 1
- Understanding Human Behaviour [Mandatory]
- Economics 2 [Mandatory]
- Developing Database Systems [Mandatory]
- Principles of Law [Mandatory]
- International Marketing Applications [Mandatory]
Semester 2
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Consumer Behaviour [Mandatory]
- Global Business [Mandatory]
- Marketing Channel Management [Mandatory]
- Event Management/IMC 1 [Mandatory]
Semester 2
We are currently closed for Advanced Entry Applications. The courses that will be open for advanced entry will be listed on the CAO website in January 2025. For information on how to make an Advanced Entry application, please visit our CAO Hub. If this course opens for advanced entry, the following will apply.
To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:
- To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
- For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
- For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.
L8, TU932, Business General Entry (Honours)