Course Title: Postgraduate Certificate in Key Account Management
Key Account Management (KAM) is crucial for cultivating valuable customer relationships. This course is for experienced, new or aspiring key account managers or those working in a commercial or not-for-profit organisation, preferably but not necessarily as an account manager. You will be challenged by a full and rigorous curriculum on this global first course and by a peer group of like-minded professionals seeking to develop their KAM credentials from across the globe.
Minimum second class honours bachelor degree (2.2 or higher) third level NQAI Level 8 qualification, or equivalent. Other applicants will be considered based on their experience, attitude and aptitude.
The course runs from January to October with three sequential modules. The course progresses through Module 1 ‘KAM Essentials’, which starts by agreeing and exploring what KAM really is – and is not – to the relationships at the heart of the strategy and the role of the key account manager, i.e. expectations of the broad scope of the job.
The next Module is entirely focused, step-by-step, on mandatory preparation: developing a powerful strategic key account plan for a real, specific customer, which is itself a practical business mission-requirement. Module 3, KAM Implementation, concentrates on the actions, issues and adjacent business functions involved in fulfilling that plan and finishes with a look at KAM in the context of corporate strategy.
Online delivery with weekly lectures and two live tutorials per module. These are run twice on the same day to suit world time zones.
Applications for this course are now open - Apply Online
It was an excellent journey to enhance the knowledge in key account management while also learning on how to properly apply the theory in practical cases. With interactive lectures, tutorials to share experiences and a deep dive on creating an efficient account plan, the course provides all the necessary resources.