Candidates applying for the Postgraduate Diploma in Advertising and Digital Communications must hold a minimum second class honours bachelor degree (2.2) or higher or equivalent third level qualification in any discipline.
Candidates pursuing the creative stream will have to demonstrate creativity at interview.
The Postgraduate Diploma in Advertising and Digital Communication provides a broad insight to the Irish Advertising Industry, students gain a deep understanding of the operations of a communications agency, both internally and in its business context. The programme mirrors an authentic work environment - real briefs, real clients, all taught by a mixture of industry leaders and DIT academics, participants will be equipped with skills and knowledge that can be immediately applied, making them work and change ready.
This innovative programme was created in response to meet the industry needs for skilled advertising professionals with the necessary knowledge to suceed in the ever evolving marketplace. The programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. It is divided into two streams – creative and executive, although both streams are integrated for certain core modules.
One of the key outcomes of the programme is the opportunity for students to showcase their potential, as successful advertising practioners to key figures in the advertising industry at the annual pitch night which takes place each November.
- Integrated Marketing Communications
- Strategic Brand planning
- Strategic Digital Communications
- Creative Briefing
- Creative Thinking
- Copywriting and Content Writing
- Integrated Production Techniques
- Media Planning and Buying
- Client Leadership
- Integrated Group Project
- Professional Development
- Cross Platform Technology Communications
- Art Direction
- Designing for Impact
This is a part-time evening programme which runs from January to December in the academic year (with a Summer break) and delivered on Tuesday and Thursday evenings from 6pm - 10pm.
I would recommend this course for anyone who wants to make a move into the advertising industry from another area, especially those who cannot commit to a full-time course. Having previously completed an online course in advertising and PR, I felt I needed to further my knowledge of the industry and this course was exactly what I was hoping for. For me, the most important consideration was that the lecturers were industry people with plenty of experience, which they were. I have worked in the television industry for over ten years and wanted to upskill in the area of digital/online content advertising in particular, and this course has certainly allowed me to do that.
- Dermot O' Hanlon- Freelance Producer/Director- (Creative Stream)