Course Title: Bachelor of Arts in Digital Marketing
A brand new, employment-focused degree, particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations. Short course/special purpose awards in digital skills are also available now.
The Department plans to continue to develop its links with this sector, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.
Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.
A mature student must be over 23 years on 1st January of year of application.
All applicants must have competence in spoken and written English.
- Social Media
- Content Creators and Designers
- Community Managers
- Digital Marketers
- Advertising and Communications
Semester 1
- Behavioural Studies
- Critical Skills Development
- Introduction to Digital Marketing
- Introduction to Information Technologies, Applications and Social Media
- Introduction to Marketing Theory
Electives
- Analysing the Media
- Culture and Identity
- French 1
- German 1
- Introduction to Advertising
- Spanish 1
Semester 2
- Business I.T. and Intro to Data Analysis
- Introduction to Statistics
- Marketing Technology Landscape
- The Marketing Communications Industry
- Trends in Cultures and Societies
Electives
- Active Citizenship
- French 2
- German 2
- Media Communications
- Principles of Management
- Spanish 2
Semester 3
- Behavioural Economics
- Database Systems
- Graphic Design
- International Marketing Applications
- Marketing Law
Electives
- French 3
- German 3
- Human Resource Management
- Media Options
- Spanish
Semester 4
- Data Warehousing and Business Intelligence
- Fundamentals of Finance & Management Accounting
- Information Analysis for Decision Making
- Marketing & Business Development
- Research Methods
Electives
- French 4
- German 4
- Personal Finance
- PR and Media Relations
- Spanish
Semester 5
- Applied Global Digital Marketing
- Consumer Behaviour
- Data Analytics and Visualisation
- Marketing Channel Management
- Project Management
Electives
- Event Management/IMC 1
- French 5
- German 5
- Sales Management
- Spanish 6
Semester 6
- Applied Industry Project/Placement
- Quantitative Methods for Marketing
- Social Media Marketing and Global PR
- Web/App Design & Optimisation
Electives
- Event Management/IMC 2
- French 6
- German 6
- Services & Business Marketing
- Spanish 5
Year 1 & 2: Mon, Tue & Wed 6-10pm. Year 3: Mon, Wed & Thur 6-10pm. While all classes are online, occasionally some lectures might be on site, with advance notice given. Exams, if applicable, are in person and during daytime, with advance notice given.
Applications are now closed.