Bachelor of Science in Data Analytics with Digital Marketing / Margaíocht Dhigiteach

This is an advanced entry course for students with L6 or L7 other (market research, business and functional managers) who require upskilling to develop an understanding of the value and potential of Data Analytics.

Previous knowledge of IT systems administration and networking is essential.

Applicants require a Level 6 or equivalent in computing or a cognate discipline.

Digital marketing and Data Analytics are critical skills to have in the current business market as employers are realising the true potential of the data they have been collecting but not truly understanding. The course would particularly suit anyone who has already worked in an information technology role/marketing and who now needs to update or up skill in order to access current job opportunities.

The aim of this programme is to provide students with a range of skills to enable them have an understanding of the value and potential for the exploitation of data analytics including mining, analysis, interpretation, Python scripting and utilisation of data including Big Data. This is set in the context of Digital marketing where students will learn social media skills, digital marketing communications and customer experience management. The programme will equip graduates with the requisite skills for studying a third level, and operate in areas such as

  • Data Protection
  • Governance and IP knowledge
  • Marketing
  • Enterprise Data Management
  • Business Intelligence
  • Business Strategy
  • Data Analytics
  • Social Media
  • Content Creators and Designers
  • Community Managers
  • Digital Marketers
  • Advertising and Communications

Semester 1

  • Web Design & Development
  • Data Analysis
  • Database
  • Applied Global Digital Marketing
  • Interactive Marketing
  • Information Management for Businesses

Semester 2

  • Data Visualisation
  • Data Analysis/ Digital Marketing Project
  • Data Warehouse & B. I. Tools.
  • Scripting
  • Business Analysis & Reporting

2 evenings per week over 2 semesters.

To apply for this programme select  Apply

For queries on the application process please contact:


Or call the Lifelong Learning Team on:

01-404 2101

TU Code



NFQ Level 7


Bachelor of Science in Data Analytics with Digital Marketing


1 year

Course Type


Mode of Study

Part Time

Method of Delivery

Classroom, Online

Commencement Date

September 2020





Contact Us

Dr.Barry Feeney