This course is eligible for 50% funding through the HCI Micro-Credential Course Learner Subsidy. Please refer to the fees and how to apply sections for specific details and eligibility criteria.
This course is a 12-week online Strategic Digital Marketing course, held on Tuesday and Thursday nights, to unlock the secrets of digital marketing. From the transformative power of AI and the intricacies of SEO to the foundational elements of a rock-solid digital marketing strategy, we have got you covered. But that is not all.
Enhance your decision-making with analytics, ignite your creativity through design thinking, master the art of email marketing, and grasp the dynamics of e-commerce and UX design. Your grand finale? Conduct a situational analysis of a company you are passionate about and draft a game-changing digital marketing plan, harnessing all the expertise you have accumulated. It is more than just a course; it is your digital marketing journey redefined.
Applicants should hold:
- A Leaving Certificate with a minimum grade in Maths O6/H7; English or Irish O6/H7)
OR
- A full Level 5 or 6 award
OR
- Meet TU Dublin assessment criteria for mature entry
Each week lectures will be delivered by academic experts or senior industry practitioners, giving students insights into the latest thinking and practice in Digital Marketing.
The key areas covered in this diploma are:
Digital Marketing Strategy
Builds the foundation of the programme, enabling learners to design and develop a digital marketing strategy which responds to real world challenges and opportunities.
Conversion Rate Optimisation
As competition intensifies and costs of acquisition increase, digital marketers will need to develop strategies that will maximise CRO effectively.
Search Engine Marketing
SEM is a key tool for accessing audiences using search and PPC advertising.
Design Thinking
Design thinking enables learners to develop user centred solutions, vital not only for the UX but also for developing personalised content strategies.
Immersive Technologies in Marketing
Immersive and experiential marketing is becoming more mainstream and will be vital for enabling brands to create virtual and inperson experiences facilitated by technology.
Innovation, Entrepreneurship & Digital Marketing
Innovation and entrepreneurship drive new marketing strategies. Entreprenurship encourages agile and innovative behaviour for marketers.
Social Media for Business
Social media remain a key channel for marketing communications with customers and being able to use it effectively and appropriately is vital to marketing success.
AI and Marketing
AI is re-shaping the role of marketers, enabling content creation, data analysis and personalisation of content. Understanding its current and future capability is vital for designing successful marketing strategies.
E-commerce
E-commerce, social commerce and online trading all continue to grow in importance for marketers who need to be able to address the challenges of the omnichannel environment in order to drive success.
Email marketing
One of the most established digital marketing communication channels and still one of the most effective. Marketers benefit from understanding the power of email and how to use it to its maximum effect.
3 contact hours per week 6pm to 9pm, plus self directed learning.
Provisional Schedule
| Tuesday | Thursday | |
| Week 1 | 28/01/2025 | 30/01/2025 |
| Week 2 | 04/02/2025 | 06/02/2025 |
| Week 3 | 11/02/2025 | 13/02/2025 |
| Week 4 | 18/02/2025 | |
| Week 5 | 25/02/2025 | |
| Week 6 | 04/03/2025 | |
| Week 7 | 11/03/2025 | |
| Week 8 | 18/03/2025 | |
| Week 9 | 25/03/2025 | |
| Week 10 | 01/04/2025 | |
| Week 11 | 08/04/2025 | |
| Spring | 15/04/2025 | NO CLASS |
| Break | 22/04/2025 | NO CLASS |
| Week 12 | 29/04/2025 |
Applications for this course are now open. Apply Online
Assessment will be by means of a project.
