TU Dublin Micro-credentials

Creative Thinking in Creative Commercial CommunicationsSmaointeoireacht Chruthaitheach i gCumarsáid Chruthaitheach Tráchtála

This course is eligible for 50% funding through the HCI Micro-Credential Course Learner Subsidy. Please refer to the fees and how to apply sections for specific details and eligibility criteria.

This course is the result of a unique partnership between TU Dublin and the Institute of Advertising Practitioners in Ireland (IAPI) and has been developed with extensive contributions from both industry and academia. It provides career focused continuous professional development for creative commercial communications professionals or those aspiring to work in the creative commercial communications industry.

Informed by industry engagement, the course is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, the programme examines the characteristics, traits, skills and competencies associated with creativity. It delves into the principles and practices of creative collaboration, including the tools, methods and processes employed in creative communities of practice.

Applicants should have a minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification.

Applicants not meeting the normal entry requirements but with relevant prior experiential learning may be proposed by the Programme Director for exceptional entry by submitting an Exceptional Entry application to the sub-committee of College Board.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

  • Critically evaluate advanced theoretical underpinnings and emergent literature in the area of creativity and creative thinking.
  • Appraise the seminal pieces of academic and practice-based work in the area
  • Integrate knowledge from a range of subject areas and analyse information from a variety of contexts
  • Contribute valuable creative and innovative perspectives to develop business initiatives
  • Reflect on own practice and re-organize skills set in order to produce something new
  • Appraise individual creativity characteristics, skills and competencies
  • Engage with the fundamental principles, process and practice of creative work
  • Engage with various strategic and practical techniques and industry best practice in creative development
  • Critique the theoretical foundations of interdisciplinary creative collaboration
  • Apply the methods and processes of collaborative creativity

The course will take place on 23, 24 and 25 January 2025 (in-person)

Applications for this course are now open. Apply Online

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Course Code

TU5527

ECTS

10

Level

Level 9

Award

Certificate

Duration

See Schedule

Course Type

Micro-credentials

Mode of Study

Part Time

Method of Delivery

On-Campus

Commencement Date

January 2025

Location

City Centre: Aungier Street

Fees

Full Course Fee (Before any HCI award applied) is €750

If eligible for the HCI fee subsidy of 50%, the fee is €375

Contact Us

Course Coordinator - Rosie Hand