Digital transformation has become an essential force in reshaping the global business and workplace dynamics. Conventional HR strategies and approaches often struggle to effectively manage and motivate a tech-savvy workforce with evolving needs and a preference for innovative solutions. This challenge extends to foster talent engagement and optimise performance management. This highlights the necessity for organizations to be innovative and adopt novel approaches in their HRM. This project aims to develop an analytic framework that captures both macro- and micro-level dynamics of digital transformation, innovative HRM, organisation performance and competitive advantages in modern business and work environments. This developed framework guides firms in designing and implementing innovative HRM strategies and practices to leverage the digital and technological advancements (including artificial intelligence, big data, machine learning, virtual reality simulations, gamified platforms and online platforms) for talent acquisition, motivation, engagement and retention. It also explores the innovative mechanisms by organisations to optimise performance management and develop a culture of continuous learning and development via online platforms and digital tools. The project potentially enriches scholarly discourse and informs strategic decision-making for policy makers and firms to enhance competitive advantages and ensure sustained growth in modern work environments.
Minimum 2.1 BSc degree in cognate discipline (including human resource management, business, psychology, law, computer science, data science)
Self Funded (Scholarship not available. Fees & Materials to be paid by the student. Materials costs not significant)
If you are interested in submitting an application for this project, please complete an Expression of Interest.