Head of Organisation Studies

Email: pat.kenny@tudublin.ie

Tel: +35312206409

Qualifications Summary: BBLS, MBS, PhD

I have been a lecturer in Dublin Institute of Technology/TU Dublin since 1998, mostly teaching modules in strategic marketing and strategic management to final year undergraduate students, and on postgraduate and executive education programmes. I have a particular interest in teaching with case studies and online simulations and have been awarded a number of teaching awards for this work. I have been a visiting lecturer in business schools in France and in Spain and have served as an external examiner and validation panel member in a number of Irish business schools. Prior to commencing the role of Head of Organisation Studies in the School of Management, People and Organisations (2022) I was Assistant Head of the School of Marketing (2020-2022)

I currently oversee the BSc Business & Management and BSc Business & Law programmes in the School and continue to teach on the Executive MBA programme.

My research interests focus on marketing regulation and social/public health marketing, particularly in the context of the alcohol industry and have acted a reviewer for journals in this space. I am currently supervising several PhDs in this area and am actively seeking other PhD candidates. I have been invited to give expert testimony to the Oireachtas Joint Committee on Health and Children in the context of the Public Health (Alcohol) Act, and have similarly advised the HSE, the Institute of Public Health, Alcohol Action Ireland, the Oireachtas Cross Party Group on Alcohol Misuse, the Alcohol Health Alliance and the Office of the Chief Medical Officer on issues relating to marketing regulation. I was appointed by the Minister for Health and Children to the Public Health Alcohol Research Group within the Department of Health and Children (2019-2023) and have regularly contributed to news media on this topic.

Outside of the University I have acted as an expert court witness in a number of marketing/branding/intellectual property cases and have advised a number of charities on their fundraising, media and market research strategies.

Academic Publications

Books

Bradley F. and P. Kenny, (1999): “International Marketing Strategy Instructor’s Manual”, Third Edition, Prentice Hall, London

Book Chapters

Cannon, A., Freeman, O. and Kenny, P. (2017) ‘Cycle Against Suicide: The creation of a community-based social marketing programme to promote mental health in Ireland’, in G. Hastings and C. Domegan Social Marketing: Rebels with a Cause, New York: Routledge.

Kenny, P. and Hastings, G. (2011) ‘Understanding Social Norms: Upstream and Downstream Applications for Social Marketers’, in G. Hastings, K., Angus and C. Bryant (eds) The SAGE Handbook of Social Marketing, London: Sage.

Kenny P. and Hastings, G. (2010) ‘Alcohol Advertising in Ireland: The Challenge of Responsibility and Regulation’ in J. Hogan, P.F. Donnelly and B.K. O’Rourke (eds) Irish Business and Society: Governing, Participating and Transforming in the 21st Century, Dublin: Gill & McMillan

Case Studies

Kenny, P. (2001): “The Project Development Centre: Growth into the 21st Century”, Case Study and Teaching Note

Kenny, P. (2020): “Lily O’Brien’s: Thinking Inside the Box”, Teaching Note, Timoney Leadership Institute

Presentations 

Gilmartin, C., Freeman, O., Kenny, P., Hogan, J., McAvoy., H. (2023, June 5-9). A Critical Discourse Analysis of Ireland's Public Health (Alcohol) Bill Debate. Alcohol Policy Network in Europe Symposium: Vilnius, Lithuania.

Gilmartin, C., Freeman, O., Kenny, P., Hogan, J., McAvoy, H. (2023, June 5-9). The Language of Lobbying: A Critical Discourse Analysis of Ireland's Public Health (Alcohol) Bill Debate. 48th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society: Johannesburg, South Africa.

Gilmartin, C., Freeman, O., Kenny, P., Hogan, J., McAvoy, H. (2022, October 14-16). Problems with Passing Public Health Alcohol Legislation; Examining Commerical Actors’ Lobbying of Ireland’s Public Health (Alcohol) Bill. Political Studies Association of Ireland Annual Conference: Waterford Institute of Technology.

Filipova V., Hooper, D. and Kenny, P. (2022), “Consumer reactions to alcohol advertising health warnings: An experimental research study”, Irish Academy of Management, Trinity College Dublin. Best paper award in the Healthcare and Public Sector Management Track.

Gilmartin, C., Freeman, O., Kenny, P., Hogan, J., McAvoy, H. (2022, April 11-13). “Examining commercial actors’ lobbying of Ireland’s Public Health (Alcohol) Bill, through a critical discourse analytical lens”. Political Studies Association 72nd Annual Conference: University of York, UK.

Gilmartin, C., Freeman, O., Kenny, P., Hogan, J., McAvoy, H. (2022, April 7-10). “Examining Corporate Lobbying Through a Critical Discourse Analysis of Ireland’s Public Health (Alcohol) Bill Debate, 2017-2018.” 79th Midwest Political Science Association Conference: Chicago, IL, United States.

Gilmartin, C., McAvoy, H., Freeman, O., Kenny, P., Hogan, J. (2021, December 8). “Examining the development of Ireland’s Public Health (Alcohol) Bill, 2017-2018, through a critical

discourse analytical lens”. Royal College of Physician’s Faculty of Public Health Medicine Winter Scientific Meeting 2021: Online.

Kenny, P. (2017) “Alcohol Sports Sponsorships and Consumption: A Review of the Evidence”, Hitting the Bar: How can we Promote Healthy Drinking in Sports Settings, Alcohol Concern Wales. Cardiff, September 2017.

Kenny, P. (2017) “Alcohol Marketing Regulation: The Irish Context, Eurocare: Alcohol – European Policy Seminar, June 2017.

Kenny, P. (2017) “Alcohol Marketing and Drinking Behaviour: A Review of the Evidence”, Public Health: Facilitating Change Conference, Chartered Institute of Environmental Health, Cardiff, April 2017.

Kenny, P. (2016) “Alcohol Marketing and Drinking Behaviour: A Review of the Evidence”, All Island Environmental Health Forum, Galway, June 2016.

Kenny, P (2015) “Peers as Perpetuators and Magnifiers of Alcohol Marketing”, Global Alcohol Policy Conference, Edinburgh, Scotland, October 2015.

Kenny, P. (2015) “Alcohol Marketing and Advertising: A Review of the Debate”, 3rd National Conference on Alcohol Policy, Ljubljana, Slovenia, January 2015.

Kenny, P.(2014) “Regulating Alcohol Sports Sponsorship”, Presentation to the Oireachtas (Parliamentary) All-Party Interest Group on Alcohol, June 2014.

Kenny, P. (2014) “Alcohol Marketing: How and When it Influences Student Drinking”, National Social Marketing Conference, National University of Ireland, Galway, April 2014.

Kenny, P. (2012) “Understanding Social Norms: Applications for Social Marketers”, National Social Marketing Conference, National University of Ireland, Galway, November 2012

Kenny, P. (2012) “Alcohol Sponsorship: Corporate Philanthropy or Self-Interest”, Time Please…For Change. Alcohol Action Ireland Conference, November 2012.

Kenny, P. (2011) “Understanding Social Norms: Applications for Social Marketers”, World Social Marketing Conference, Dublin, April 2011.

Kenny, P. (2010) “Alcohol Marketing: Reviewing the Evidence”, Bray Drugs Forum, November 2010

Kenny, P. (2010) “Alcohol Marketing: Reviewing the Evidence and Pushing the Boundaries of Interactivity”, Have we Bottled It? Alcohol Action Ireland Conference, September 2010.

Kenny, P. (2010) “Alcohol Advertising in Ireland: Regulatory and Policy Challenges”, National Social Marketing Conference, National University of Ireland, Galway, June 2010.

Kenny, P. (2009) “Alcohol Marketing and Consumption: A Review of the Scientific Evidence”, Alcohol Action Ireland Annual General Meeting, September 2009.

Kenny, P. (2006) “Using Social Norms Theory to Promote Healthy Lifestyles”, Irish Marketing Teachers Association Annual Conference, Dundalk. October 2006.

Kenny, P. (2003) “Social impact and advertising standards – time for reform?” Irish Marketing Teachers Association Conference, Tralee. May 2003.

Kenny, P. (1998) “Action research and the generation of managerial knowledge”, American Marketing Association International Marketing Strategy Conference, Vienna. July 1998.