Dr. Daire Hooper
Lecturer
Email: daire.hooper@tudublin.ie
Tel: +353 1 2206493
In my current role as Lecturer in the School of Management, People and Organisation I teach a range of Business modules including Business Research Methods and Marketing. I’m also Programme Coordinator for the BSc Human Resource Management (TU906) where I’m responsible for all quality assurance and enhancement processes related to the delivery of the programme. I also oversee and coordinate research Dissertations on both the BSc in Human Resource Management and MSc Human Resource Management and I’m dedicated to guiding students through their research projects and in shaping the next generation of HR professionals.
I started my academic career in 2004, primarily in the domain of Marketing and my publications in this area have received extensive academic recognition. One of my most influential papers is a research methods paper on structural equation modelling fit indices which has accrued Scopus citations in excess of 7,500 to date. Another significant research achievement has been the citation of one of my papers on servicescapes in a widely respected, prominent global textbook on Services Marketing. In more recent years, my research has segued into the HR discipline with publications covering topics such as the impact of AI on the future of work appearing in the European Journal of Education and Training and others focusing on topics such as HR analytics presented at conferences.
I’ve supervised in excess of 60 MSc dissertations and I’ve also supervised to completion at doctoral level. I’m currently supervising a PhD student who is studying the inverted male gaze through the lens of social comparison theory.
I welcome proposals from both prospective research collaborators and PhD students.
Publications
Refereed Journal Publications
Bukartaite, R. and Hooper, D. (2023), ‘Automation, artificial intelligence and future skills needs: an Irish perspective’, European Journal of Education and Training, Vol. 47, No. 4, 163-185.
Hooper, D., Coughlan, J. and Mullen, M.R. (2013), ‘The Servicescape as an Antecedent to Service Quality and Behavioral Intentions’, Journal of Services Marketing, Vol. 27, No. 4, 271-280.
Hooper, D., Coughlan, J. and Mullen, M.R. (2008), ‘Structural Equation Modelling: Guidelines for Determining Model Fit’, Electronic Journal of Business Research Methods, Vol. 6, No. 1, 53-60.
(7,500+ Scopus citations to date)
White Papers
Cunningham, J., O’Reilly, Hooper, D., Nepelski, Daniel, Van Roy, D. (2020), The Role of Project Coordinators in European Commission Framework Programme Projects, Luxembourg: Publications Office of the European Union, ISBN: 978-92-76-17304-5 (online).
Chapters in Books
Hooper, D. (2012), ‘Exploratory Factor Analysis’, in Chen, H. (Ed.), Approaches to Quantitative Research – Theory and its Practical Application: A Guide to Dissertation Students, Cork, Ireland: Oak Tree Press.
Conference Papers
Filipova, V., Hooper, D., & Kenny, P. (2022). Consumer Reactions to Alcohol Advertising Health Warnings: An Experimental Research Study [Paper presentation]. Irish Academy of Management Annual Conference, Trinity College Dublin, Ireland. Awarded Best in Track – Healthcare and Public Sector Management
Tanvir, F., Hooper, D., Imbusch, N. (2021), ‘HR Analytics in Ireland: Is the Big Data Potential Being Realised?’, presented at the Irish Academy of Management Annual Conference, Waterford Institute of Technology, Ireland.
Kenny, A. and Hooper, D. (2018), ‘Increasing e-Commerce Revenues: How Theories of Behavioural Economics Impact Consumer Purchase Behaviour’, presented at the Irish Academy of Management Conference, University College Cork, Ireland.
Jones, K., Hooper, D. and Coughlan, J. (2014). ‘Service Failure and Recovery via social media; from the tripartite perspective of complainant customer, retail organisation and potential customers. Competitive paper presented at the 48th Academy of Marketing Conference, University of Limerick, Limerick, Ireland.
Jones, K., Hooper, D. and Coughlan, J. (2014). ‘Social Media Enabled Service Failure Identification and Recovery; In the UK and Irish Retail Sector’ working paper presented at the 47th Academy of Marketing Conference, Bournemouth University, UK.
Rossi, W. and Hooper, D. (2013), ‘Exploring the impact of culture on customer satisfaction metrics’ presented at ATINER conference, Athens, Greece.
Hooper, D. (2012), Conceptualising the Servicescape: A Review of Current Thinking and Directions for Future Research presented at ATINER conference, Athens, Greece.
Hooper, D. (2012), ‘The Use of Audio Feedback to Develop Deeper Learning in Business Education’ presented at the Marketing Educators’ Association Conference, Long Beach, CA.
Hooper D. and Coughlan J. (2011), ‘Modeling the Retail Servicescape: A Second Order Factor Solution’ presented at EIRASS2011, San Diego, US.
Hooper, D. (2010), ‘Towards an Understanding of Students’ Use of Audio Feedback: An Exploratory Study’, presented at iCERi2010, Madrid, Spain.
Hooper, D. (2010), ‘Students’ Perceptions of Audio Feedback: An Examination of Individual Differences’, presented at EDULEARN2010, Barcelona, Spain.
Hooper, D. and Coughlan, J. (2010), ‘Not all Services are Created Equal: An Investigation into the Role of Emotion in Service Experiences’, presented at the 19th Academy of Marketing Conference, Coventry, United Kingdom.
Hooper, D. and Coughlan, J. (2010), ‘The Servicescape and Behavioral Outcomes: Formative versus Reflective Indicators’, presented at the 19th Annual Frontiers in Service Conference, Karlstad University, Sweden.
Hooper, D., Coughlan, J. and Mullen, M.R. (2009), ‘Clarifying the Ambiguities between the Servicescape and Service Quality: A Field Study,’ presented at QUIS 11: The Service Conference, Wolfsburg, Germany.
Hooper, D., Coughlan, J. and Mullen, M.R (2008), ‘Assessing the Dimensionality of the Servicescape: Integrating the Extant Literature’, presented at the American Marketing Association SERVSIG Services Research Conference, Liverpool, United Kingdom.
Hooper, D., Coughlan, J. and Mullen, M.R. (2008), ‘Evaluating Model Fit: A Synthesis of the Structural Equation Modelling Literature’ presented at the 7th European Conference on Research Methodology for Business and Management Studies, Regent’s College, London, United Kingdom.
Case Studies
Hooper, D. (2009), ‘Audio Feedback Case Study’, presented at the A Word in Your Ear 2009 – Audio Feedback Conference [Internet], Sheffield Hallam University, Sheffield, Available from http://research.shu.ac.uk/lti/awordinyourear2009/awiye_pod.xml.
In the News
RTE Brainstorm (17 May, 2023) article entitled ‘Could multiple health warnings on alcohol ads be effective?’ Co-authored with Vania Filipova and Pat Kenny.
Committee Memberships
DIT (now TU Dublin) College of Business, College Board, Staff Representative for the School of Management (2011-2016)
DIT (now TU Dublin) Academic Council Staff Representative (2011-2016)
DIT (now TU Dublin) Academic Quality Assurance Committee Member (2013-2016)
DIT (now TU Dublin) College of Business, College Board Review Group, Programme Quality Assurance (2013-2016)
Research Funding
GrowthHub Bursary - 2022
Teaching Fellowship, Dublin Institute of Technology - 2010
Learning, Teaching and Assessment Project, Learning and
Teaching Strategy Committee, Dublin Institute of Technology, Ireland - 2010
Fiosraigh Faculty Scholarship Funding, Dublin Institute of Technology - 2004-2008
External examiner
Cork Institute of Technology (now MTU) 2014-2017